Thursday, July 28, 2011

best billboard ever.

I'm usually not a giant Coca-Cola fan, but this is pretty darn cool.

This 60 by 60 foot billboard in Mataki City (Philippines) is made up of a number of Fukien tea plants, each of which can soak up around 13 pounds of carbon dioxide per year, for a combined total of 46,800 pounds. The plants are housed in pots made from recycled Coke bottles and are watered via a drip irrigation system. The billboard is the product of a partnership between Coca-Cola Philippines and the World Wide Fund for Nature (WWF).

Guillermo Aponte, president of Coca-Cola Philippines says, "We are proud that we have brought to life the first plant billboard in the country. It is an embodiment of our company's Live Positively commitment to making a positive difference in the world by incorporating sustainability into everything that we do. With this, we hope to inspire Filipinos to join us in our journey, because we know that together, we can make a positive impact."
Taking a deep breath now...
and love feeling one step closer to cleaning up our planet.

Check out more here.

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